Looking to become an entrepreneur and interested in MLM or Top Tier Direct Network Marketing?

Not sure what the difference is? Not sure which one is right for you?

This is part 3 of a 4 part series on MLM or Top Tier Direct Network Marketing. If this is the first one you’ve read, I invite you to view the others as well to assist you in making your decision.

Large Crowd

Multilevel marketing appeals to a very large crowd as they usually have something we could all use and anyone can do it. We need skin care, vitamins, cleaning supplies and makeup, just to name a few. So when someone is approached about the opportunity, it is usually to buy the goods versus the opportunity in of itself.

This is because if you really focus on the return on investment (ROI) in MLM, it takes a lot of people, to sell a lot of goods, to make a lot of money. So instead, they focus on how you need to buy/sell items that everyone would be buying anyway, just convince them to buy it from you versus a drug or department store. Plus when they become a consultant, they receive a discount for their products.

Once this is achieved and they see how well their sponsor does financially, they may start building a down line which is the goal for every sponsor.

Exclusive Individuals

Top Tier is a more, I guess you could say, exclusive group of individuals. It requires an application process to get started, then if accepted you are looking at a much larger investment than MLM. The people that get involved with Top Tier are usually serious about starting a very lucrative business.

Once they get their business started, their focus in building their business is not so much on the product itself. It is more about the opportunity and the money that can be made. This is not because the product itself great, and with that said, every good opportunity has a product. It is about the great return on investment. If you are searching for a lucrative business, you have to focus heavily on the ROI. After all, we don’t work for our health right?

Are you interested in becoming an entrepreneur by getting involved with MLM or Top Tier Direct Network Marketing?

Why is that? Why do you want to get out of your traditional day job? Why do you want out of your brick & mortar business? Without a job? Why not just find another one?

Are you finally tired of the fact that you have little to no flexibility? Hate the feeling that something owns you instead of you owning it? With the recession, you just can’t find a job paying you even close to what your last paycheck was. There is just no light ahead for many that are choosing to stay in their situation. Not willing to explore other opportunities that are considered “outside of the box”.

Choices

But that’s exactly what they are, choices. We make choices every day, even if we don’t think so, we do. We choose to get out of bed, brush our teeth, eat breakfast and do whatever means to get us a paycheck.

Some have a rude awakening at one point of their life. They realize they are just spinning their wheels. Caught up in the rat race, that really isn’t going anywhere. They have other aspirations but just can’t get their hands around it. Desires to have more for their family and want more out of life. So when does it stop, if ever?

Time To Reflect?

The time to reflect usually happens during a devastating time in life. Whether you unexpectedly get laid off from your job, your company went under and now you’re bankrupt, or maybe you lost a loved one. All of these help people take a good look in the mirror and begin to realize the importance of a quality life.

So why is it that you are interested in becoming an entrepreneur with MLM or Top Tier? Do any of these scenarios apply to you? Or are you just one of those really smart, savvy business people who get simple economics?

Now that you understand some of the reasons, people have to make more choices, like how do I market. Learn the differences in how MLM and Top Tier Direct Network Marketing build their business in part 2.

Postcard marketing should never be afterthought. When planning your yearly marketing campaigns, sending direct-mail promotional postcards should be an integral part of those strategies. Not just once or twice, but all year long.

Springtime is no exception.

Come spring, every year, people are looking for a fresh start in their lives. The weather is nicer. The days are longer. Consumers and businesses alike increase their spending. If you’re not getting your business in front of those people, you run the risk of losing them to competitors.

So, what’s the best way to plan your spring postcard marketing? Here are some quick tips.

Start early. Way early. Like, last year early. If you haven’t started yet for this year, start now. Plan a series of two or three different promotional postcards, get them designed and in the mail as soon as possible.

Factor in “spring.” Use the season to your advantage. In your postcards, offer “fresh savings,” “spring sales,” “deals just in time for spring,” and so on. It not only creates urgency, but helps reinforce the seasonal associations they’re already having.

Don’t forget a promotion. They don’t call them “promotional postcards” for nothing. Offer a new seasonal deal that your customers have never seen before and can’t resist.

Get creative. Think outside the box. Maybe your postcards can include scent! Maybe they can open up and have something pop out at your customers. Direct-mail postcards don’t have to go overboard to get the response you need. But by doing something original, you’re sure to grab attention and make your brand stand out.

Start planning for summer. If you’re behind on your postcard marketing planning, might as well get to work on your summer campaign as well. Starting now will give you more time to perfect the campaign and make tweaks based on the results of your spring campaign. While you’re at it, might as well start on your fall and winter postcard marketing as well. It’s never too early.

Spring might be a few weeks away still (it’s still snowing in many places), but don’t let that hold you back. Now is the time get a fresh start on the new season!

- Marketing dominance strategies

In this category of strategies, you see the world and the market in terms of market share; you know your market share, classify yourself as a leader, challenger, follower or nicher. Then you plan your marketing strategy accordingly.

- Leader: you have market dominance, you need to stress that you are the dominant business in your market because you are the best.

- Challenger: you are the next big thing, you should point out that the industry leader has gotten too big to care about customers, that you will change how things are going in the industry. You should project an image of being the next edgy thing to hit the market.

- Follower: you should consolidate your position never directly challenging the leaders while making alliances in the market. You wait for your opportunity to be a challenger or a leader.

- Nicher: you concentrate on your niche, taking care not to venture out unless you are confident of your odds outside of your niche.

- Innovation strategies

Here it is all about who is on the cutting edge, who churns out the new products and technologies before anyone else. You are a pioneer, close follower or late follower.

- Pioneer: You concentrate on being the one with the newest, hottest products around. You promise your customers will get the new technology before anyone else does.

- Close follower: You wait for other to pioneer in different direction, and when they are on to something, you quickly adopt it, improve it and make it your own.

- Late follower: You adopt only the most stable of technology, you stress to your customers that your products will be stable, tried and tested, with no bugs or last minute recalls.

- Growth strategies

When operating under growth strategies, your focus should be on how to make your business grow. You use:

- Horizontal integration: You try to expand by acquiring or starting new business in the same field as your main business, this way you control a bigger market share, and sideline the competition.

- Vertical integration: You try to acquire or start businesses that supply your current business or sell its products. This way you can have a stable production and delivery structure.

- Diversification: You try to conquer new markets with new products, expending in unexpected direction where you predict that there are great profits there.

- Intensification: You add new features to your existing products. You release new versions of your products. Trying to consolidate then expand your market position.