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Different Methods of Fish Processing

Jan 11 2024 Published by admin under Uncategorized

In order to better understand what fish processing entails, it is vital to understand what it really means. The definition of fish processing can be broken down into two simple components: cutting and preserving.

Cutting involves cleaning and cutting up the whole or cut pieces of meat so they are ready for cooking, freezing, smoking, pickling, curing, or drying.
In preserving the preservation methods involve salting (brining), smoking, drying (dehydrating), fermenting, or adding chemical preservatives.

Fish is sold fresh, frozen, or canned.

Canned fish is available in many forms such as whole foods (including fillets), steaks, and pieces. Fresh fish is sold whole-bodied with the head on or off; fresh fillet portions cut from a large piece of fish by slicing through one side of the backbone all along its length to make a long fillet of fish, which can be cooked whole or cut into cross-sections. It is safe to purchase fish from reliable seafood exporters in Sri Lanka to avoid any inconveniences that may occur.

Canned tuna may contain bones and skin, whereas canned salmon does not have these ingredients because it comes in larger cuts that don’t require processing.

Fresh fish can be eaten raw or cooked.

When the fish is fresh, it can either be eaten raw or cooked in various dishes such as fish and chips, fish pie, or even as sushi.

The fresh fillet portions are cut from a large piece of fish by slicing through one side of the backbone all along its length to make a long fillet that can be cooked whole or cross-sectioned into pieces that are suitable for frying.

Fish processing is important because it helps to extend shelf life, maintain product quality during storage, enhance safety and reduce waste. One reason why people process their own food at home instead of buying it in stores is, so they know exactly what ingredients go into making them without any fillers or additives added.

Frozen fish

Frozen fish is usually caught at sea and stored in ice-filled containers before being transported to a market where they are kept on ice until needed. Frozen fish is generally stored in containers that are filled with ice or in a storage room where the temperature is kept at 0 -18 degrees Celsius.

Frozen fish can also be packed in polystyrene containers and frozen. When thawing frozen fish, it should be placed under running cold water for about five minutes until defrosted before cooking to avoid overcooking. Freezing fish also helps to transport it to many other locations including exporting it to other countries.

Canned Fish

Canned fish is packed in tins with a water-based solution of salt, sugar, and vinegar which preserves the food for up to two years. Canned fish can be preserved for long periods of time and is also a good option for food on the go where you don’t have time to prepare fresh food. People who work can benefit from canned fish because of its convenience and long shelf life.

Fish processing involves cutting the carcass into smaller sections which are then either filleted if it’s flat or minced if it has bones. The head and tail may also be removed as well as any scales.

There is a lot of work involved with fish processing, which includes cleaning, gutting, and filleting which can be done manually or with the use of machinery.

Fish processing

Fish processing is important to ensure the fish are kept in good condition for as long as possible, so they don’t spoil easily. It also ensures that there aren’t any bones left inside the fish either. This ensures that consumers purchase fresh products without being exposed to dangerous bacteria such as E-Coli or Salmonella which could cause them serious health problems if ingested.

There are many benefits to fish processing including making it easier to prepare meals at home, ensuring a longer shelf life for packed food items, and keeping your family healthy by avoiding contamination from harmful bacteria found within raw foods like meat, poultry, etc.

Different methods of processing different types of seafood may vary as some techniques are better than others depending on what type of seafood they are processing, but all processes involve some sort of preservation technique in order to keep them edible throughout transportation or storage periods so that they remain safe.

Fish that are not intended for freezing may still require processing depending on the type of fish and its freshness before being eaten. Fish fillets are often soaked in a salt solution (brine), so they do not soak up excess moisture during cooking which causes them to taste bland or dried out.

Salt-curing is done by mixing coarse salt with water until an osmotic equilibrium has been reached between the brine inside the cells and outside; this process helps protect against spoilage.

Overall, food loss and waste are reduced as a result of processing, decreasing demand on fishing resources, and ensuring the sector’s long-term viability. By-products including heads, bones, guts, and shells are frequently produced during processing.

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Dwarka: A Promising Real Estate Market For Future Investors

Jan 11 2024 Published by admin under Uncategorized

The demand for independent houses for sale in Dwarka, Delhi has also increased rapidly.

Dwarka is a suburb and the largest residential area in Asia in South-West Delhi. In recent years Dwarka has experienced rapid infrastructural growth and increased connectivity in the vicinity of Gurgaon and the Indira Gandhi International (IGI) Airport, making it the capital’s preferred residential bag.

Sub Areas

Consider the Dwarka sub-pocks and some of the core stimulators of growth that led to traction in these micro-markets. Dwarka registered decent property investigations over the years, due to its proximity to the airport of Gurgaon and IGI. In Dwarka sub pockets, such as sections 6, 10, 11 and 12, the traction of Rs 80 lakh-RS 1 crore was decent due to the connectivity by metro, the proximity to business hooks and the availability of 2 BHK residential options.

Good Infrastructure

Well-planned infrastructure is a core function of the 29 sectors of this suburb. The area consists mainly of cooperative housing and flooring companies. It offers everything you need for a peaceful life, including colleges, universities, hospitals, banks, restaurants, hotels and malls. Some of the most important social facilities in the vicinity are Delhi Public School, Dwarka and Sri Venkateshwar International School, Indraprastha University and Netaji Subhas Technology University, Artemis Hospitals, Dwarka, Indian state bank and Radisson Blu, Dwarka. The sub-city is also being built under the smart city project of the Delhi Development Authority (DDA).

Metro connectivity: Lifeline of Dwarka

A well-connected metro and road system provides convenient access to Dwarka. From the main job centres – Gurgaon, Delhi and Noida – the area is easily accessible through the metro station Delhi. In addition, the Dwarka Sector-21 direct subway connectivity to the IGI Airport through the Delhi Metro Airport Express line is an additional benefit.

The new Dwarka Expressway will also offer Dwarka to Gurgaon high-speed connection to make it easy for employed professionals to travel daily. The Expressway facilitates the congestion of traffic between the two cities and is an important factor in the development of real estate in the vicinity.

Compared to Gurgaon competitive rents

Dwarka provides a variety of choices from communities to individual building floors. The rental market in Gurgaon is driven mainly by competitive rents and robust connectedness of the technology companies of which companies are located. In a Dwarka premium housing company the average monthly rents are almost 10-15 per cent less than Gurgaon, due to fewer facilities.

For example, in a housing corporation in Sector-5, a fully equipped three BHK property is available for rent for almost Rs 26,000 per month, whereas, in Sector-47, Gurgaon, the rental cost for a three BHK property starts from Rs 27,000. Furthermore, building floors are generally insignificant, which is high for residential companies, at no maintenance costs.

Final Words

Dwarka is one of the suburban towns most advanced. Near the airport and train station are commercial hubs, shopping centres, restaurants, etc. This area’s transport system is strong and people can travel smoothly without hassle. Immobilium prices are rising as people are increasingly demanding this region. Immobilization investors can invest without incurring losses in this sector. This is a demanding location in southwest Delhi. There is a large demand. For its inhabitants, this makes it even more appealing.

The area attracts a significant number of employees due to factors such as affordable leases, scheduled facilities, seamless connectivity and proximity to business centres and airports. In addition, the region’s real estate sector is boosting with Dwarka Expressway near completion.

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5 Unique ways to customize snack boxes to protect your snacks

Jan 11 2024 Published by admin under Uncategorized

Everybody loves to eat snacks that should be packed in esthetic packaging to keep the food tasty and hygienic. So, always look forward to avail the offers of such companies that give you the satisfied packaging of your favorite snacks. Meanwhile, elegant packaging, outstanding designs, and appalling prints of the packaging boxes boost up your snack sale. That’s why being aware of the latest methods and trends is important. That you have to pick and quickly design the box to meet the needs. Furthermore, attract the customers towards your snacks that can be sweet, bitter, and salty in different packaging. To make them understand that your brand is completely different from others.

Several factors play a major role in developing the most outstanding outlook of the boxes. Clients have to understand the modality of new tactics that they have to attain for better Wholesale Snack Boxes. Hence, make yourself active on social sites to understand the new trend revealers’ techniques that are crucial in creating hype in the market. So, be optimistic in highlighting the new innovative ways to develop the most beautiful look of the boxes. Let’s have a look at the most useable and fascinating techniques.

Invest in sturdy packaging material
Material is the main thing that can handle every specific and fine style of the boxes. So, make sure that you are getting the outstanding look of the boxes by availing of sturdy and rigid material. Meanwhile, everybody prefers eco-friendly material that is the major concern of every buyer. So, make sure, that your brand is representing the best attitude towards the surrounding via sustainable Custom Chinese takeout Boxes. Hence, prefer this material for your sturdy packaging.




These three are the main important materials that create the most lavish look of the boxes. So, you have the option to select any one of the materials and get different and versatile designs. Furthermore, this material can mold into every fascinating shape especially cardboard. Thus, cardboard is unique in developing the most beautiful look of custom boxes. Hence, these materials are cost-effective at the same to maintain your budget range. So, make sure that packaging is prominent in developing eth most outstanding design and shapes of the boxes. Furthermore, corrugated and kraft are used to store light-weight and heavy products to preserve them from any outer mishap. So, grab these outstanding materials to get the most enchanting look of the packaging.

Outstanding designs of the snack packaging expand your snack business
Okay, that is your genuine concern and right to know about the designing of the boxes. You know, that several designs of the boxes are available that have their importance. Meanwhile, the manufacturing company will give you the right to select your favorite style of the box to enhance your product sale. Yummy snacks need attractive packaging that becomes more beautiful after availing the option of a fascinating design. So, make your packaging alluring for the buyers by adding a beautiful stance to the designs. Thus, here is the list of the most deserving and demanding styles of the boxes.


Gable boxes

Front and reverse end tuck boxes

Display boxes

Chinese takeaway boxes

Select any one of the above styles for the perseveration of your favorite snacks to give the customers a tasty snack. You can design any miniature or style on the Custom Snack Boxes at Wholesale to make the design more prominent and elegant. Hence, designing on the packaging is another attractive and outstanding point that makes the packaging boxes prominent for the customers.

Try to build long-term loyalty with your customers
You know, to earn the trust of the buyers is challenging as many companies are in your competition. That’s why it is necessary to build a very strong relationship with your customers to urge them to sustain your brand. It will become possible when you will provide them the different and sturdy packaging. You know her are some genuine methods that can boost the snacks sale if you get used to them. It will gain the trust of the customers because of the fascinating outlook of the boxes.

Silver/gold foiling
Gloss lamination
Matt lamination
Raised inks
Spot UV
So, these are the most crucial points that you have to select wisely to make out the most lavish look of the packaging. Hence, embossing/depositing and raised inks make the packaging more elegant and prominent. Besides that, silver/gold foiling makes out the packaging and logo of the brand more elegant by giving it a different appearance. So, get them directly on the boxes to make out the custom packaging more outstanding and lavish.

Customize fascinating inserts to impress the clients
The customized inserts make the opening of the packaging enchanting for the buyers. So, let’s have the most outstanding designs of the inserts that you can get in rolling form or in a different style to enhance the value of the packaging. Meanwhile, customers will love to buy such custom Chinese Takeout Boxes Wholesale that is designed in the most stylish way to impress the buyers. Furthermore, grab the attention of the customers by giving them upcoming offers of your company through your inserts. You can give them a thank you note to make them realize their worth visiting your brand.

Get fascinating inserts to make the window-die-cuts feature more eye-catching
clients have a strong intuition to buy such products that are packed in outstanding outlooks of the boxes. one of the major and esthetic designs of the packaging is window die-cut that makes the clear image of the inside product. Hence, you can put the inserts on the upper side of the packaging to give them the attractive look of the box. It means that selection of every unique style is dependent on the customer choice. So, get every favorite style and make the packaging more alluring.

Get enchanting prints by availing hi-tech machinery
The latest technology has made every impossible color scheme possible. That you can apply to the custom Corn Dog Boxes at wholesale to boost up your brand and product value. So, get yourself connected with the right kind of companies to get the most elegant packaging look. the most valuable and outstanding printing methods are:

Digital printing
3D/2D printing
Offset/onset printing
These are the most elegant printing techniques that clients can select and get on the packaging to make it alluring for the clients. Thus grab the attention of the customers by applying these different techniques to make the packaging unique and prominent. Hence digital and 3D looks give it a different appearance on the box. So, keep it attractive and eye-catching for the customer’s eyes.

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MLM Or Top Tier Direct Network Marketing – Part 3 of 4

Jun 22 2023 Published by admin under Uncategorized

Looking to become an entrepreneur and interested in MLM or Top Tier Direct Network Marketing?

Not sure what the difference is? Not sure which one is right for you?

This is part 3 of a 4 part series on MLM or Top Tier Direct Network Marketing. If this is the first one you’ve read, I invite you to view the others as well to assist you in making your decision.

Large Crowd

Multilevel marketing appeals to a very large crowd as they usually have something we could all use and anyone can do it. We need skin care, vitamins, cleaning supplies and makeup, just to name a few. So when someone is approached about the opportunity, it is usually to buy the goods versus the opportunity in of itself.

This is because if you really focus on the return on investment (ROI) in MLM, it takes a lot of people, to sell a lot of goods, to make a lot of money. So instead, they focus on how you need to buy/sell items that everyone would be buying anyway, just convince them to buy it from you versus a drug or department store. Plus when they become a consultant, they receive a discount for their products.

Once this is achieved and they see how well their sponsor does financially, they may start building a down line which is the goal for every sponsor.

Exclusive Individuals

Top Tier is a more, I guess you could say, exclusive group of individuals. It requires an application process to get started, then if accepted you are looking at a much larger investment than MLM. The people that get involved with Top Tier are usually serious about starting a very lucrative business.

Once they get their business started, their focus in building their business is not so much on the product itself. It is more about the opportunity and the money that can be made. This is not because the product itself great, and with that said, every good opportunity has a product. It is about the great return on investment. If you are searching for a lucrative business, you have to focus heavily on the ROI. After all, we don’t work for our health right?

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MLM Or Top Tier Direct Network Marketing – Part 1 of 4

Jun 22 2023 Published by admin under Uncategorized

Are you interested in becoming an entrepreneur by getting involved with MLM or Top Tier Direct Network Marketing?

Why is that? Why do you want to get out of your traditional day job? Why do you want out of your brick & mortar business? Without a job? Why not just find another one?

Are you finally tired of the fact that you have little to no flexibility? Hate the feeling that something owns you instead of you owning it? With the recession, you just can’t find a job paying you even close to what your last paycheck was. There is just no light ahead for many that are choosing to stay in their situation. Not willing to explore other opportunities that are considered “outside of the box”.


But that’s exactly what they are, choices. We make choices every day, even if we don’t think so, we do. We choose to get out of bed, brush our teeth, eat breakfast and do whatever means to get us a paycheck.

Some have a rude awakening at one point of their life. They realize they are just spinning their wheels. Caught up in the rat race, that really isn’t going anywhere. They have other aspirations but just can’t get their hands around it. Desires to have more for their family and want more out of life. So when does it stop, if ever?

Time To Reflect?

The time to reflect usually happens during a devastating time in life. Whether you unexpectedly get laid off from your job, your company went under and now you’re bankrupt, or maybe you lost a loved one. All of these help people take a good look in the mirror and begin to realize the importance of a quality life.

So why is it that you are interested in becoming an entrepreneur with MLM or Top Tier? Do any of these scenarios apply to you? Or are you just one of those really smart, savvy business people who get simple economics?

Now that you understand some of the reasons, people have to make more choices, like how do I market. Learn the differences in how MLM and Top Tier Direct Network Marketing build their business in part 2.

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Postcard Marketing – 4 Fresh Tips For the Spring Season

Jun 22 2023 Published by admin under Uncategorized

Postcard marketing should never be afterthought. When planning your yearly marketing campaigns, sending direct-mail promotional postcards should be an integral part of those strategies. Not just once or twice, but all year long.

Springtime is no exception.

Come spring, every year, people are looking for a fresh start in their lives. The weather is nicer. The days are longer. Consumers and businesses alike increase their spending. If you’re not getting your business in front of those people, you run the risk of losing them to competitors.

So, what’s the best way to plan your spring postcard marketing? Here are some quick tips.

Start early. Way early. Like, last year early. If you haven’t started yet for this year, start now. Plan a series of two or three different promotional postcards, get them designed and in the mail as soon as possible.

Factor in “spring.” Use the season to your advantage. In your postcards, offer “fresh savings,” “spring sales,” “deals just in time for spring,” and so on. It not only creates urgency, but helps reinforce the seasonal associations they’re already having.

Don’t forget a promotion. They don’t call them “promotional postcards” for nothing. Offer a new seasonal deal that your customers have never seen before and can’t resist.

Get creative. Think outside the box. Maybe your postcards can include scent! Maybe they can open up and have something pop out at your customers. Direct-mail postcards don’t have to go overboard to get the response you need. But by doing something original, you’re sure to grab attention and make your brand stand out.

Start planning for summer. If you’re behind on your postcard marketing planning, might as well get to work on your summer campaign as well. Starting now will give you more time to perfect the campaign and make tweaks based on the results of your spring campaign. While you’re at it, might as well start on your fall and winter postcard marketing as well. It’s never too early.

Spring might be a few weeks away still (it’s still snowing in many places), but don’t let that hold you back. Now is the time get a fresh start on the new season!

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Marketing Strategies and Tactics I

Jun 22 2023 Published by admin under Uncategorized

- Marketing dominance strategies

In this category of strategies, you see the world and the market in terms of market share; you know your market share, classify yourself as a leader, challenger, follower or nicher. Then you plan your marketing strategy accordingly.

- Leader: you have market dominance, you need to stress that you are the dominant business in your market because you are the best.

- Challenger: you are the next big thing, you should point out that the industry leader has gotten too big to care about customers, that you will change how things are going in the industry. You should project an image of being the next edgy thing to hit the market.

- Follower: you should consolidate your position never directly challenging the leaders while making alliances in the market. You wait for your opportunity to be a challenger or a leader.

- Nicher: you concentrate on your niche, taking care not to venture out unless you are confident of your odds outside of your niche.

- Innovation strategies

Here it is all about who is on the cutting edge, who churns out the new products and technologies before anyone else. You are a pioneer, close follower or late follower.

- Pioneer: You concentrate on being the one with the newest, hottest products around. You promise your customers will get the new technology before anyone else does.

- Close follower: You wait for other to pioneer in different direction, and when they are on to something, you quickly adopt it, improve it and make it your own.

- Late follower: You adopt only the most stable of technology, you stress to your customers that your products will be stable, tried and tested, with no bugs or last minute recalls.

- Growth strategies

When operating under growth strategies, your focus should be on how to make your business grow. You use:

- Horizontal integration: You try to expand by acquiring or starting new business in the same field as your main business, this way you control a bigger market share, and sideline the competition.

- Vertical integration: You try to acquire or start businesses that supply your current business or sell its products. This way you can have a stable production and delivery structure.

- Diversification: You try to conquer new markets with new products, expending in unexpected direction where you predict that there are great profits there.

- Intensification: You add new features to your existing products. You release new versions of your products. Trying to consolidate then expand your market position.

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Cost Effective Small Business Marketing Strategies and Tips – Part Three

Jun 22 2023 Published by admin under Uncategorized

In this Part 3 article on Small Business Marketing, I am going to explore Marketing Research and Target Marketing. Both are very important in marketing your small business, and the quality of the market research process will define your targeted marketing. See my previous article for information on Marketing Methods and Strategies.


Questions to Ask:

- Is a combination of goods and services a better, more competitive offering for the market than just a product or service?
- What is your advantage? Price? Superior Product or Service? Timing? Barriers to entry?
- What should you emphasize? Quality, Selection, Location, Service, Your Expert Status or the History of the business?
- Can you effectively compete?
- Define your Competition. What’s their Edge?
- Who are your best customers? Why?
* What are their Demographics? Psychographics?
* Why do they buy?
* What media do they interact with?
* What is their spouse doing for a living?
* What is their purchasing outlook for the next year?
- What are the best aspects of your business in the customer’s view?
* What improvements do customers want?
* Do they want more free interaction like a Newsletter, E-book, Articles, Forums, etc? Customers, whether current or prospective, offer the very best marketing info. Prepare a questionnaire for them! Put surveys on your website. These are excellent ways to fully define your “best” customer, and what makes them decide to buy.
- Gives invaluable information on your competition and how you stack up. Marketing Research Bonanza is the Wide World Web!
- Use multiple Search Engines.
- Use Chat Rooms and Forums. They can search as Focus Groups and provide invaluable Marketing Research. Determine your Marketing Appeals or your customers’ hot buttons.

At the conclusion of your initial Marketing Research, ask yourself:

- What customer needs, wants and niches translate into “x” amount of profitability?
- What improvements are needed for your biz?
- How can your competitors hinder your growth?
- How can you lose current customers?
- What measures need to be taken to ensure your Products and Services don’t become obsolete?
- What changing Trends affect your business?
- Who do you need to advise you about running your business? Spark new ideas?

Remember: The Quality and Source of your Marketing Information define the efficacy of your Research. You need High Quality and Reliable Information, and these two variables are the key to your future success.


Targeted Marketing doesn’t have to be expensive, rather, it is the focused and personalized nature of inexpensive Targeted Marketing which make it worth considering. Some examples include:

- Email: Opt In
- Online Boards and Groups
- Free Offline & Online Ads
- Increase response rates with Toll Free Numbers
- Newsletters
- 900 Numbers
- Inexpensive Regional Magazine Editions: great credibility builder!
- Newspapers offer low-cost targeted geographic zones and neighborhoods.
- TV Ads are much cheaper and targeted now.
- Home Shopping Networks can be highly targeted and great to advertise around.
- Cell phone text messaging: Opt In only!
- Video Brochure: the paper brochure is a harder sell now days. Bring your Business, Products and Services alive with Video and/or Audio.
- Look at targeted media like airplanes, airports, taxis, buses, checkout counters, restrooms, banks, etc.
- Marketing messages on a Telephone “Hold” Session.
- Use low cost special effects to appear to have a bigger look on TV advertising.

Targeted Marketing Methods

Canvassing/Cold Calling: I am not a huge fan of Canvassing or Cold Calling but it can be effective/required in the early stages of your business, especially when money is tight. You can enhance your method by:

- Putting out flyers/mailings prior to initiating contact
- Go to Networking Events (i.e. Chamber of Commerce or a Professional Network Group) as a Guest of a member for free and make it count.
- Be direct; look people in the eye; and most importantly, offer value. Never hesitate to respectfully ask for the sale.
- Free Demonstration, a Sample or leaving a Product behind for free use can be very effective, if your product is highly effective and can sell itself.
- Try to quickly qualify the prospect and always ask for a Referral regardless if a sale was made.
- Look for ways to reference another mutual relationship to warm up a cold prospect
- Make the prospective customer feel important
- Educate your prospects; empower them and they will buy from you
- Identify your unique benefits and advantages, giving the prospect a great reason to buy
- Do your homework prior to contact and tailor your presentation for a particular prospect
- Mention your current customers, show testimonials and talk about your past successes.
- Show pride in your product/service offering
- Know the prospect will buy from you and always try to close at different points in your presentation
- If the sale isn’t consummated, ask why. Use the answers to tailor your presentation, rework your product/service offering or alter your pricing/credit structure
- The presentation should be brief and engage the prospect along the way.

If you follow the above pointers, Canvassing can be very effective and inexpensive. However, it demands a lot of time, discipline and consistency.

Biz Cards: Use both sides of your card, and it should sell something, offer something and point to your website for a special offer. It is a Sales Tool – use it as such!

Letters: Personalized letters are a thing of the past, but an art form which is worth using today. Why? Simple: no one else is and you will appear unique. The letter should solve a prospective customer’s problem or point to a website presentation that does. Use online or offline questionnaires to capture valuable information which you can use to sell the prospect – it sets up your sale. Some tips:

- Follow up the first letter with a second letter and then a phone call. All this should be done in 10 day’s time. Follow up letters and calls should offer new information.
- Always ask for the sale! Often, the third time is the charm.
- Include personal references, people you know in common and testimonials in your letters.
- Combine a letter with a Questionnaire, which asks a prospect to provide an Opt In Email address. Send all further communications via email for cost effectiveness and immediate yet convenient to the prospect contact. Remember, an email can be a Newsletter, Audio or Video Recording, a Power Point Presentation – the sky is the limit!
- Remember: Confidence, Quality, Selection and Price. Address all four in your contact; a sale is eminent, provided the prospect is qualified.
- Letters are an easy, cost-effective way to stay in contact with customers whether you make a sale or not.
- Personalize it: Address to a particular person, hand sign it and write a personal P.S. by hand. You can even follow a sales letter with a hand written note in a second mailing before or after a follow up phone call. This can be very effective!
- Your letters should not ask the prospect to respond. Rather, it will tell the prospect when you will call to set up an appointment and/or answer questions leading to a sale. Either way, on the phone call, Always ask for the sale.
- Stick with just a short letter. No other enclosures. You have a better chance to be read. You can always email (save postage) a brochure once you have retained the interest.
- If the prospect cannot wait for your follow up phone call, have a website address with an exclusive offer that points to a well crafted Sales Web Page (see my Online Marketing Article for more details).
- Sign your name in Blue color, along with the P.S. The Reader will read the P.S. first so put some thought into it.
- State your offering’s benefits to the specific prospect without really saying what it is. This will drive the prospect to check out your Sales web page.
- Include a short Customer Testimonial with the Customer’s contact info. Let your current Customers do the selling for you!
- The numbers: Mass Mailings are deemed successful with a 1-2% Response Rate. If a personal letter is done right, a 10-20% sales rate (not Response Rate!) can be achieved!
* If you do Mass Mailings, a Personal Letter as stage 2 to your responses can be highly effective as well!
- On your Online Sales Page always give the prospect the opportunity to Opt In their email address so you can automatically send them Newsletters, Articles, Special Offers, Bonafides and the such.
- How to get a sale? Simple: Eliminate all risks of doing business with you and make sure the prospect understands the benefits and value of your offering. Pair that with passion and straight forward ethics and you will close again and again. You will have to ask for the sale at a minimum of three times on average; so ask!
- Partner up with other ethically sound business people to pair your offering and make a truly unique offering and/or tap the partner’s customer base. An experienced partner can add a lot of credibility to your offering.
- Ask for Referrals from the beginning, whether or not the prospect buys from you. If they don’t, make sure you offer them an Opt In so you can continue to stay in front of them with Specials, Newsletter, Company News and Events, Articles and the such.
- If targeting businesses, ALWAYS send you letter to the President and then follow up with a phone call after you sent a hand written note two days later. Two things will happen, you have his/her attention, and your initial call will be routed to the right decision maker in the company.
- Remember, letters are all about psychology so keep the emotional sale in mind when preparing the letter.

Note: A lot of these methods and strategies described under “Letters” can be applied to many different marketing tools – use them!

Telemarketing: I am not a huge fan of cold calls (and this coming from someone who built initial sales and companies on cold calling). Now, a professional telephone campaign linked to a mailing of some sort (letter, brochure, marketing piece) can be quite effective. In-bound telemarketing can be profitable if done properly. The bottom line: 51% listen to telemarketers when called, so it can be a worthwhile strategy. Here are some keys toward running a successful telemarketing campaign:

- Research the prospect: know the important things about your prospect and how they relate to your business.
- Link your telemarketing with a personalized letter so your call is a follow up from an expected source, verses a pure cold call.
- I hate scripts. Your telemarketing should come naturally and lead to pre-planned destinations and decisions (i.e. more info, website link, a free analysis, newsletter or article, or a sale).
- Know your hot-button words, such as, “profitability, increase profits, lower costs and expenses, increase cash flow, money and time savings, competitive advantage and edge, market share” and so forth.
- Remember, an Objection is a faster way to a yes. Address an Objection adequately; you are one objection closer to the sale (typically 3 objection average per sale).
- Keep it simple: Contact, Warm Up, Present, Answer Questions/Address Objections and Close (try to close twice before your final close).
- Ask the prospect questions and clearly understand his or her issues/problems so you can provide a solution.
- When you close and ask for the sale, always state the benefits prior.
- A close doesn’t have to be a sale. It could be you ask for the sale and the prospect isn’t convinced. Do not destroy your sales opportunity by trying over and over for a final close. Rather, set up an Appointment and send follow up information and a Sales Webpage link. Stay in front of the prospect (I am assuming this is a well qualified prospect).
- Keep a Special Offer in your back pocket and only use it if you think the prospect is more motivated by price than your value added benefits.
- The hard numbers:
* 100 calls to close a sale
* 5 minutes average per call = @ 8 hours for a sale
* 5 sales = @ 40 hours of time
* The average call transaction when one business telemarkets to another is @ $550, which means telemarketing can be quite profitable
- You can certainly increase the before mentioned odds/percentages to the better by developing and implementing a warm-up campaign that involves a personal letter, other type of mailing, email, etc. Warming up the prospect really pays off for the follow on Telemarketing.

Fliers/Circulars/Brochures: Fliers and Circulars are a short, concentrated, single message, specialty piece while a brochure is more detailed and longer. I am not a big fan of any of these business promotion mediums, unless they are used in a well thought out, targeted system. Here are some tips to draw clarity on what I mean:

Fliers & Circulars:

- If you need to distribute a large volume, in conjunction (as a follow on) with a Mass Mailing, use Circulars.
- Gets Instant action if implemented correctly.
- Clear Offer
- Urgency
- Straight to the Point
- Instruct Prospect what to do Next
- Clearly Ties in to a Previously Established Identity
- Content is very important, as well as, Process.
* Factual/Explain
* Inform
* Sell
- Help a Prospect visualize your Content with a Picture
- Use Headlines & Bullet Points
* List the greatest benefits for the particular audience
- Test out your Brochure with a Circular/Flier for cost effective Test Marketing
- Use Action Words
- Learn Desktop publishing and produce your own materials at a fraction of the price. Get a Graphic Design Student intern to create your Artwork for a small fee.
- Color and Gloss are expensive. If you aren’t selling a luxury, premium product, consider colored ink and colored stock to bring your piece to life. However, if you self produce, I prefer Gloss and Colored Pictures – it is worth the added cost but mitigated when self produced.
- ROI: One Sale/one job should handily pay for your entire creation and distribution costs, otherwise, reconsider your campaign.

Brochures: More expensive, more detailed, larger pieces which instill confidence and credibility. Moreover, it provides a more finesse, elaborate sales process. As a mailing, I prefer a Circular. For customer location placement, I like a Flier. Brochures are great for in-house advertising; give to existing clients with a referral section; perfect to use online in combination with Website Marketing. I like all my referral sources to have a replenishable stack of brochures that contain a referral section. Also if you don’t make a sale, send a few brochures and ask the prospect to give out for a referral fee (and to stay in front of the prospect).

- The best use of brochures in my opinion is online and as a PDF product, as well as, a Video and/or Power Point product.
- Color is good. It increases your retention rate by over 50% and affects the buying attitude by 40%.
- A brochure that costs a $1 to produce can have 8 pages, so use them wisely. Tell a story, build credibility, make it personal and keep a professional, clean look.
- If you have products that change rapidly, consider using a pocket brochure for product update inserts. Great for price lists too!
- Customer testimonials are a must.
- Have the brochure point to specific web sales pages for more information.
- Call for Action in your brochure. Direct the prospect.
- A low cost way of producing a brochure is having a magazine, which you advertise in or publish in, produce the ads / story as a brochure for you.
- A great combination if money is a premium (it always is with a small business, isn’t it?) is to run small print ads in many publications which point to a FREE Brochure, which could be an Online Brochure. Give people a reason to request the FREE Brochure.
- You can personalize a Brochure Request by including a handwritten sticky note on it (this can be done digitally as well).
- Be sure to follow up with the Brochure Requester within five days.
- Brochures should only go to interested prospects. Circulars can be more mass market. Brochures should bring you a closing rate of about 30%.
- An Online Brochure can have links to Video, Power Point and Audio Presentations. These really increase your chances to make a sale.

Classified Ads: These types of ads can be low cost, cover a specific region or even neighborhood or take you national and international. For a targeted audience, concentrate on Magazines. An important stat: 60% of Americans read a magazine entirely but from back to front. So, your ad has a good chance of being read.

- Consider Classified Network for targeted, multimedia ads at a great price.
- Use a short Headline in all CAPS. Only use abbreviations people will understand.
- Personalize it
- Direct the reader to a Web Sales Page
- Consider putting your phone number
- Read the other ads in your advertising section and write an ad that contrasts
- A great way to sell a Book, offer a FREE E-book or Article
- Use Facts in the AD
- Create momentum and call the reader to Act
- Accentuate benefits
- Classified Ads are short and sweet but you need quality of message. Start with a bigger AD and cut it down to the lines you need for the small Ad. You need very tight copy. Study competitors Ads to spark ideas and angles.
- I am not a fan of online classifieds. I think they get lost on the websites which they are displayed. For this reason, I recommend Print. If you find a Classified Online Forum or Service or Directory you like, the downside is you have to resubmit the Ad daily to keep visibility.
- Offer something FREE!

Gift Certificates: This can be an overlooked area for many businesses. Promote your Gift Certificates on the Home Page of your website. Do not have an expiration date. Specialize for Holidays. Put a link in your email address highlighting your certificate offerings. It is a great way to Brand your name.

Signs: Signage can be quite expensive so pick a business location which requires minimum outdoor signage exposure. Indoor or Sidewalk Signage is much less expensive and can be quite effective. Be sure to keep your signs consistent with your logo, meme, advertising message and branding. Consistency in identity and image across the board in all the media types you are employing is paramount to converting a Prospect to a Customer.

- Keep the sign short, concise and use persuasive, action words. Have a visible, identifiable logo.
- Sidewalk signs should be designed to stop the pedestrian, for that person to pause. Then a sign and/or merchandise in the window has a chance of pulling that prospect in to your business. Better yet, put your best priced merchandise outside your door. It can cause an impulse buy and/or create an invitation to visit your business.
- Promote Cross Selling Opportunities

Use Brochures, Biz Cards, Gift Certificate and Coupon Displays with your signage. At the very least, a non-buying prospect can leave with something, if not a Gift Certificate. This creates great viral based, inexpensive advertising.

- Remember, Ads can become a sign – just blow it up!
- Use point of purchase signs to get the instant gratification sale.
- Check out your competition and see what they successfully use.

Free Bulletin Boards: Depends on your type of business. For instance, if you deliver pizza to a college, then Bulletin Boards can be your best advertising. Bulletin Boards are very time consuming as you need to check the board and refresh your offering at least twice per week. Hire a part time student to manage your Bulletin Boards so you can spend your time more wisely.

- Everywhere has a Bulletin Board. Try to choose those that are well maintained (so you remain visible) and have the right prospect traffic.
- You can use your Circulars to post on the Bulletin Boards. Always have precut strips or peel offs for prospects to take your information with them.

Yellow Pages: One question: Why? Print Yellow Pages are expensive, and in the Internet world, hold much less influence and utility. If you feel that you must advertise in the Yellow Pages, put tracking devices on the Ad so you can measure its effectiveness. Moreover, one Ad may not do it as people may search in more than one category to find you.

- Is the answer online Yellow Pages? No! Consider Google Local with Google Maps verses using the online Yellow Pages.
- The largest Ad wins in Print Advertising. So, instead of paying the extra bucks for one large Ad on a page put two smaller ones to prevent being overshadowed by a large ad
- Color pays. Spend the extra bucks for it.
- Offer something for FREE
- Make your AD personal – address that person looking at your Ad

Use the Power of Desktop Publishing: Learn to use graphic design software and design your own logo, brochures, circulars, ads, business cards for a fraction of the cost. Take a class on the software you will be using so you can create professional looking materials. Then you can always hire a pro to clean up your designs. There is no need to spend thousands of dollars on your designs using a graphic designer – you can use a pro when you are successful and the cash flow is there.

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Contracts For Difference Market

Jun 22 2023 Published by admin under Uncategorized

Interestingly, most CFDs do not trade on a Contracts for Difference market. The Australian Stock Exchange has created a market for CFDs but as at the end of 2008 the volume traded on the ASX CFD market represented only 1% of the total CFDs traded.

Traded Over The Counter

Most CFDs are traded as Over The Counter (OTC) Derivatives and are not traded on a Contracts for Difference Market. This means that a contract is opened directly with a broker and to close out the contract a transaction must be made with the same broker. Contracts opened with one broker cannot be closed through another broker or provider. Prices quoted by the broker normally mirror the underlying market, so a CFD will usually trade at the same prices as in the underlying market.

Hedges In The Underlying Market

While no formal Contracts for Difference market exists, other than the ASX CFD market, the broker may, or may not trade the underlying instrument on the underlying market to protect the position they have taken with the individual trader. This is known as hedging a position. If a trader was to buy 300 shares of BHP, the broker could simultaneously buy 300 shares of BHP on the ASX market. By doing this any gain or loss made by the trader on the position equals the gain or loss made by the broker. The broker is said to be fully hedged. With the Direct Market Access style of execution the broker is always fully hedged. Market makers can choose how and when they hedge and may hedge their overall position rather than each individual trade.

No Guarantees With CFDs

Because a contract opened with one provider must be closed with the same provider an important point for traders to consider when opening a Contract for Difference account is to consider the strength of the CFD broker. It is no good if you have made a lot of money on a CFD position and you can not close it out when you choose to. Most brokers are large companies that are publicly traded so information on their financial strength is readily available. However not all companies are public and finding out their financial strength may be more difficult.

Contracts for Difference Market

While there is no formal Contracts for Difference market other than the ASX market for a trader it makes very little difference to the way CFDs trade. The provider normally mirrors the underlying market and orders placed with them may be executed directly in the underlying market.

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Direct Sale Network Marketing Opportunities and the Plump Chicken

Jun 22 2023 Published by admin under Uncategorized

In the 1950′s it was not uncommon to shop for live poultry; we were more of an agrarian society than we find ourselves now in the 21st century. Most towns and cities had at least one shop keeper where one could trade for such a commodity. All sorts of fowl were stored in wooden cages and stacked helter skelter throughout the shop. These shops were very easy to find, especially if you happened to be down wind.

The prospective buyers would carefully examine what they considered a prime candidate for their supper. Poking, prodding, lifting feathers, observing the thighs and wings and looking the bird in the eyes; possibly myopic birds were culled from the short list. After being ‘processed’ by the shop keeper, the happy customer would return home with a nicely butcher paper wrapped package.

So what is the correlation between direct sales network marketing opportunities and a chicken? Quite a bit. The Internet is rife with at home, on-line, MLM, network marketing and dozens of money making deals. So how does one pick and choose the right one?

The prospective entrepreneur must first be honest with him or her self. Realizing get-rich-quick schemes are just that, schemes. An initial investment of a few dollars to make millions is a long shot if not totally misleading. Several questions must be answered before one ventures forth:

1. Am I ready to run a real business?
2. What are my long term goals and objectives for starting this business?
3. How will it affect my life?and that of my family
4. Am I ready and capable of financing this venture?
5. How much start up capital will I require?
6. What will be my on-going expenses?
7. Does the product and or service make sense?
8. Who will I be working with?
9. What is their history and background?
10. Is there room for me in this business?
11. How long will it take for me to turn a profit?

These are just a few questions at-home entrepreneurs must ask, just like the lady who carefully examined and picked that prime bird. As the economy seems to remain stagnant, more and more people are looking for on-line business opportunities. How will you position yourself to take advantage of this exploding and exciting way of transacting business?

The title “direct sales network marketing and the plump chicken” may sound a bit odd but the moral is this, don’t allow yourselves to be plucked clean and then cooked. Be careful, ask questions, and listen to your point of contact. Are you being hard sold or are you simply being presented with the facts regarding the opportunity. No pressure from your contact equates the opportunity has a much better chance of being legitimate.

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