Archive for: May, 2023

Rep V. Direct: How to Best Organize a Sales Team

May 27 2023 Published by admin under Uncategorized

Sales executives are constantly searching for the ideal structure of the sales team. Should the team be composed only of direct sales people? Should the team be composed only of manufacturers’ representatives? Experience shows that a hybrid sales organization, composed of a blend of direct and indirect sales employees (manufacturers’ representatives), combines optimal performance, cost effectiveness and flexibility.

If one observes several sales organizations over an extended period, she’s able to see that relatively often, sales executives make sweeping changes to those organizations, from all direct to all rep, and from all rep to all direct. Invariably, the observer is able to note that sales management ultimately reverses many of those sweeping changes. Sometimes sales executives benefit from observing changes made by others. Unfortunately, too many sales executives develop the understanding of the benefits of a hybrid organization by making one or more poor decisions and then repairing the organization after problems surface. The most durable of sales organizations are those that use a hybrid technique, employing a mix of both direct sales staff and manufacturers’ representatives. Sales teams composed entirely of all direct people or entirely of manufacturers’ representatives are generally not ideal.

Why “Direct Only” Teams Are Not Ideal

Many CEOs and executive teams believe that the best way to build relationships with customers is with a sales team composed only of direct employees. In this example, sales staff cannot be distracted with unrelated business and other product lines. No one can blame the inexperienced CEO and executive team for thinking this way. A salesperson is able to devote 100 percent of this time to the company. A direct sales team suffers from far fewer distractions than a rep sales team. However, experienced CEOs and executive teams understand that they must thoroughly look at a direct sales team before converting to it. Direct sales teams are quite expensive to train and support. The company must support offices in all major markets. Those offices bring along with them assorted costs: rent, administrative support, office equipment, utilities, etc. A competent manager who can work well and represent the company without direct supervision must manage the office. The company must train and occasionally upgrade each office manager.

When sales are growing, the office manager must hire and train new sales staff. The company must train the manager in hiring and training techniques. The company must also train the office manager in firing techniques, in hopes of avoiding legal problems.

As sales grow, the office must expand to meet growing demands upon the sales office. Cost of sales rises as sales grow. Sales, however, do not grow forever. Ultimately, sales flatten and roll over. Sales usually roll over earlier and more abruptly than hiring plans. Sales may dip at anytime during the year, but hiring plans are usually set at the beginning of each calendar or fiscal year. As a result, hiring is sometimes still underway when industry and office sales are falling. Such dynamics create an environment whereby cost of sales, (as measured by the total cost of running the sales office, divided by the total revenue that the office generates, expressed as a share of sales) rises rapidly.

When a sales office has healthy sales, the company can manage its cost of sales and support them at a predetermined level. If sales grow for a long period, the company can manage the office to cut cost of sales. The sales office can benefit from economies of scale. A sales office supporting 20 salesmen doesn’t need more copiers, fax machines and conference rooms than an office supporting only 10 salesmen. Unfortunately, sales ultimately roll over. It is difficult to cut costs immediately. The office manager must usually see several months or quarters of declining sales before realizing that he must cut costs, including headcount. During this time, cost of sales rises, sometimes well above tolerated levels. The sales office manager and the company cannot cut costs quickly. Which is a chief reason that totally direct sales teams are undesirable.

Why “Rep Only” Teams Don’t Yield Peak Performance

Rep only sales organizations afford a number of benefits to the sales executive. The sales teams are already in place. Hiring and firing of salesmen is not the direct responsibility of the sales executive or his regional sales managers. Manufacturers’ representatives generally hire and fire as sales move up and down. The cost of running a rep only sales organization rise and fall directly with the level of sales. A significant benefit of the rep only sales organization is that cost drops immediately when sales drop. It’s possible to accurately forecast cost of sales as a share of total revenue. Cost can never get out of control by hiring too many salesmen, buying too many computers, or leasing too large an office; not infrequent problems for direct sales organizations.

Manufacturers’ representatives are not always the panacea for companies looking to hire or expand a sales organization. Large customers often demand direct sales staff; not indirect staff from a manufacturers’ representative. Large customers view their largest suppliers as strategic partners, and like the ability to communicate directly with those suppliers. Communications is sometimes slower and less clear when a customer must communicate with a manufacturers’ representative, who in turn communicates with the supplier. Customers may set the style with which they deal with suppliers as part of their purchasing strategy. For example, they may decide to deal with no more than two or three suppliers on any commodity and to deal with those suppliers directly. This disallows conducting business through manufacturers’ representatives. A supplier must recognize and honor such a strategy, or be ready to suffer undesirable consequences. A supplier must never turn a tin ear to a request from a customer demanding direct sales representation.

Large suppliers view their largest customers as strategic partners, and like the ability to communicate directly with those customers. They view the delay when communicating through a manufacturers’ representative as an unnecessary burden. When large suppliers invest management time with strategic customers, they do not want to dilute that investment by sharing management time with manufacturers’ representatives. The incapacity to offer direct coverage to strategic customers is the primary reason that a sales team composed only of manufacturers’ representatives is unattractive.

First and Foremost: Do No Harm

Recognizing that something is wrong, many sales executives make bold, sweeping structural changes to their sales teams. Fire all reps and hire a direct sales team. Fire all direct salesmen and hire a network of manufacturers’ representatives. Either approach will certainly repair some problems. More than likely, however, extreme changes are very prone to creating new problems of equal or greater scale.

Why do so many companies replace one poor-performing sales organization with another that destined to yield performance that is no better than the original? The two most common reasons are inexperience and weakness of the sales executive compared to the rest of the management team. Perhaps the inexperienced sales executive has risen through a single company with an all-direct or all-rep sales force. Now, managing the global sales organization, he opts for sweeping change from all-direct to all-rep, or from all-rep to all-direct sales without benefit of understanding thoroughly the benefits and problems with either a pure-rep or pure-direct organization. Alternatively, the inexperienced sales executive may have developed his management skill at a company employing an all-direct sales organization. He may not feel comfortable managing if hired into an all-rep company. No one can fault a sales manager if he sees massive problems and concludes that he must make sweeping change to an all-direct sales organization. Only inexperience allows him to make a major, highly disruptive change.

Another reason companies make dramatic changes in the structure of a sales organization is that the sales executive is weak. If cost-of-sales, expressed as a share revenue is too high, the CEO, the rest of the executive team, or both can apply pressure on the sales executive to affect change and cut cost. If the sales executive lacks the strength to defend his team or the structure of the sales organization, he merely becomes the messenger, not the manager.

The message to the sales executive feeling pressure to make sweeping change in a sales organization is to adhere to the Hippocratic Oath: First, do no harm. Any sweeping change imposed upon the structure of a sales team will initially be disruptive. Make sure to justify the disruption and be very sure that the change, once implemented, is most likely irreversible. Sweeping change brings disruption, higher cost of sales and lower productivity. All of this might be worthwhile. However, if a sales manager imposes sweeping change and then reverses course within a year or two, disruption from the reversal is much greater and more costly. A reversal of an organization change brings with it disruption, higher cost of sales and lower productivity just like the original change. However, an organizational reversal can erode the sales team’s enthusiasm. A company can handle disruption, higher cost of sales and lower productivity if repaired relatively quickly. Repair of an unmotivated sales team takes much more time.

“Hybrid Sales Teams” Work Best

A supplier always looks to optimize its sales organization. If a company continuously focuses on cost of the sales organization, use of manufacturers’ representatives is mandatory. The benefits of manufacturers’ representatives are too great to ignore. However, manufacturers’ representatives may not satisfy the requirements for some customers. Strategic customers demand direct interface, excluding the use of reps. The best alternative then, is to merge some of the best features of both a rep and a direct sales organization. Implement a direct sales team to cover the sales to all strategic customers, while simultaneously bringing about a sales team of manufacturers’ representatives to cover all other customers.

A hybrid sales team benefits from the cost effectiveness of manufacturers’ representatives. The same team can deal directly with strategic customers. The sales executive may take advantage of the non-disruptive flexibility when adding or deleting customers on strategic customer list. A secondary benefit of a hybrid sales organization is bench strength. Well-seasoned, top-performing direct sales personnel represent a talent pool from which from which to draw regional sales managers.

Conclusion

Experience shows that a hybrid sales organization, composed of a blend of direct and manufacturers’ representatives combines optimal performance, cost effectiveness and flexibility. The most durable sales organization is one that uses a hybrid technique. Sales teams composed entirely of all direct staff or entirely of manufacturers’ representatives too often underperform.

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Commodity Trading Tips, Golden Trading Tips and Guidelines of Do’s and Don’ts in Commodity Markets

May 26 2023 Published by admin under Uncategorized

Historically, commodity trading has delivered the biggest fortunes worldwide. It originated centuries ago, even before the stock markets came into existence, albeit traded then in a different manner, than as seen today on electronic exchanges. I have often quoted that ” If trading in the speculative markets, then Stocks & Equities is for boys but Commodities & Forex is for men” (No gender bias intended). Wealth creation is not a matter of chance. It is a process that needs sharp analysis & a lot of work time. Plan your play and then play your plan. Happy investing!

The similarity in Stocks & Commodities begins & ends at the point that they are both speculative trade markets, but there are a lot many differences in both these markets. Unlike the stock markets where even a highly valued stock could eventually see all it’s commercial-value being eroded due to several reasons, the values of commodities may see corrections on a large supply but eventually will only increase again with time, as the inherent imbalance in the demand and supply ratio would always favor demand more than supply due to many influencing factors like growing populations, rising economies and better lifestyles to name a few. All adverse scenarios like geo-political tensions, wars, climatic imbalances, catastrophes and other man-made disasters, etc. which pull the stock markets down generally push the commodities up (especially Agro-Commodities & safe haven instruments like Gold), basically due to the differentiating factor that these commodities generally are also regular necessities to normal life and not simply investment instruments. Most Commodities are traded globally & the price rigging in these is next to impossible unlike, as seen in a lot of equity instruments where manipulation is a lot easier & occurrences of traders getting duped are rampant.

Massive wealth creation is possible through Commodity Trading & Investments if done the right way & with a lot of strict discipline. But if done the wrong way, which is generally the most followed path, there will be enormous losses also. You can start off equity trading or investment with smaller sums of money, but would require deeper pockets to be able to do some modest trading in the Commodity Exchanges & also to sustain the “Mark to Market” volatility in the Commodity Markets. The gains & losses in both also become proportionately big or small eventually. I would now like to highlight some basic Do’s & Don’ts for the most frequently seen habits & maybe unknowingly committed mistakes, which I have noticed in most traders & had to address to a number of times as a Market Analyst & a Commodity Market Trade Advisor.

1] Do not trade with hesitance, half heartedly or in over confidence. You may incur small but repeated losses if you are scared of the markets or heavier ones if you are overtly brave and foolhardy.

2] Be patient when your trade positions are moving in the right expected direction to extract maximum gains and ensure the gains by improvising the stop-loss level, time and again. Do not be pessimistic here or else you may book gains pre-maturely & may later repent on exiting early. This may lead to keeping on re-entering the same trade at further levels & repeatedly exit at small reversals in panic, which in turn would erode earlier small gains & also build losses. It’s not whether you’re right or wrong that’s important, but how much money you make when you’re right and how much you lose when you’re wrong & that makes all the difference between Winners & Losers.

3] Do not be over optimistic when trades have hit the suggested stop-loss levels and make sure you exit there. You may miss better and multiple opportunities on being stuck in deals gone wrong leading to higher and higher losses each day.

4] Do not discuss your open positions with one and all. This will lead you nowhere and confuse you more, as all would air their own views on the same (whether knowledgeable or not) and many a times, would make your trade decisions seem as foolishly and hastily taken. If only you would have consulted them earlier…

5] Do not develop a tendency of being a Bull or a Bear in these markets. There is only one side to the markets and that is neither the Bull side nor the Bear side – But ONLY the Right Side at the Right Time. Trend is King, so follow it at all times.

6] Realize that you are in a bad situation and exit fast when you need to pray for relief at each rise or fall in a trade which is leading you further in a deep pit towards heavier losses.

7] Follow ONLY one Analyst’s or Technical Advisor’s guideline at a time, as more guidelines will again create a lot of confusion. You can opt for or look out for an alternate guidance when the earlier guideline proves to be less productive or loss making, but not simultaneously.

8] Be honest to yourself as hoping or praying for something different, than the actual reality or situation is nothing less than fooling your own self.

9] There is NOTHING such as HUGE, mind-blowing and sky-high profit makings overnight, as assured by many to win a prospective client. YES, there are sizeable gains and high returns for a disciplined trader and may return exactly the opposite, if not worse, for the non-disciplined. Do not enter this trade market under any illusions of getting to be a Billionaire overnight. It will never happen. In fact all that you now possess may also be lost.

10] DO NOT BORROW or trade with funds that are not yours or pump in more funds by borrowing to hold on to loss making trades. Trade only with own funds that are spare-able and be prepared mentally in losing even that in totality, in the worst case.

11] Never trade or enter / exit positions in panic. Volatility is a non-separable component of this trade market and will be present most of the times.

12] Do not be a party to rumors or be guided or misled by these. Verify & double-check on the source for genuineness.

13] Stay away from the people who have a habit of saying “I had told you – See now?”. These are the very same people who would never put anything on paper or ever trade on their own views- with their own funds, as in reality they do not have any concrete views or knowledge. They are mere sponges on an ego trip, who keep soaking or gathering tidbits of information from anywhere available irrespective of their reliability, put all together and spread the newly formed news. If what they say goes wrong, they would disappear and would be seen nowhere or if found, might now have some stronger views and reasons for why the wrong happened as generally these kind of people are very good convincers & are blessed with the gift of gab. Listening to these characters and their views is very dangerous. As the wise always said: – “Half knowledge is always the most dangerous”, “Ignorance is Bliss” and “Blessed are the fully knowledgeable”.

14] DO NOT TRY to be the TREND SETTER or the first one to know where a particular trade will turn from. No one can possibly be, except by a sheer matter of chance, the best seller or the best buyer – so why try it? You might end up losing a lot of money and also becoming the laughing-stock for all. Follow the trend and make respectable gains, “Quietly”.

15] Do not enter the Commodity Markets with Stock Market trading ideas. Though both are speculative trade markets, there is a substantial difference in both and generally have opposite trading patterns and thumb rules, as elaborated earlier.

16] Providing past performance records is not a mandatory rule for Analysts or Advisors, and the same info (wherever posted) can be misleading, as the same can be manufactured by the end of day to dupe prospective clients. Do not try to look for something that can misguide you & lead you on the wrong path, ending up in losses – money-wise & also confidence-wise. Upon subscription by the trader, the same people showing fantastic results on their websites, but performing poorly in real-time, may later not be available even for a discussion or may later say that “Past performances are not an assurance of any future success”. So take a Trial for a fortnight or a month (not for a day or two), do some live paper trading & only trust the live performances. Judge the genuineness of the research quality and real-time trading support only on the basis of live experience and not by past performance records. Most of these records could be fakes. Better to pay for the Trial & come to the right conclusion, rather than loose a lot of capital by trading on faith generated by looking at & getting impressed by the past performances.

17] “Trading without a Stop-Loss & yet making gains is sheer Talent – Not trying such stunts is Intelligence”. The stop-loss practice is for your own benefit as this provision has utmost importance and is not provided on each trading ticket by the exchanges, just for the heck of it. If the trades turn & move in the opposite directions beyond entry levels, they might further move very fast in a volatile manner & the losses accrued, in the absence of a stop-loss, can be un-imaginable. There are several things happening across the globe constantly, which affect the price movement, direction & volumes in commodity trading, as basically they move in accordance with demand and supply situations & are also greatly affected by the Geo-political scenarios all over. It is not humanly possible to track each & every occurrence, watch out for economic data’s released all around the globe and understand the level of their impacts on the trade movement & direction of all commodities, though you may be constantly updated on most of the developments, most of the time. Many times the reaction or the impact of these developments is so quick & enormous, that large & rapid movements in rates are instantly triggered with high volatility, even before the news on these developments reach all over the world. In such a scenario, you may never know as to what level these trades could go to & the losses (though sustainable by a few) may be very large. These losses are not the only losses that you incur if caught in such a situation – you also miss out on the opportunity, the same commodity is offering, in the opposite direction and also by other trades as most of your attention and funds will now be concentrated and caught up on this particular trade gone wrong. Remember – Growing wealth is important, but safe guarding seed capital is even more important. It’s easier to resist & also absorb losses at the beginning than later.

18] Averaging in loss making positions is a practice which is most commonly seen & generally leads to more dangerous losses. This is also recommended by a number of advisors, but I certainly do not recommend it. In fact I strongly oppose it. Remember – YOU are incurring the loss & not your advisor.

19] Putting all your eggs in one or a couple of baskets could prove to be more dangerous for the day trader. Having a wider investment or a trading spectrum would be more effective. All entered trades may never go wrong simultaneously but a stray one or two could and what, if you have traded in only those? It may also happen that the 1 or 2 trades that you have entered into, have moved in the right direction, but have not achieved the expected high results or gains in comparison to the ones you have left out. So it is only advised and not stressed upon – that the trader should take positions in a wider range of trading / investment opportunities to achieve better results.

20] Do not be biased to a particular commodity. Look at all commodities (having healthy trading volumes) only as profit generating opportunities & not at the English name or Social status of the commodity.

21] Always remember -”You cannot use yesterday’s ideas for today’s business and expect to be in business tomorrow”. Be ready to accept and implement change immediately and constantly as “Change” is the only factor that’s constant in the world – everything else keeps changing and its meaning is all the more true in these highly volatile and ever-changing market scenarios.

Adherence to the above is sincerely recommended to trade and achieve gains in these ever volatile Speculative Trade Markets.

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A Brief History Of Postcard Marketing

May 25 2023 Published by admin under Uncategorized

The first postcards

The first postcards really weren’t postcards as we know them at all. The idea came from envelopes that featured printed pictures. The first card sent post in the United States was privately printed and copyrighted in 1861. It certainly didn’t have anything to do with postcard marketing. Indeed, many postcards first evolved as sort of greeting cards. It wasn’t until 1870 when the first postcard as we would recognize it, was printed. And it was more of a historical issue for the Franco-German War. But marketing is a powerful force, and it only took three years for postcard marketing to get its start.

The dawn of postcard marketing

Postcard marketing got its official start in 1872, when a postcard advertisement appeared in Great Britain. These first advertisement postcards appeared in black and white, or with only one color. It wasn’t until 1889 that a multi-colored postcard was printed. And even then, because of the expense involved, postcard marketing did not embrace multi-colored postcards.

Early hindrances to postcard marketing

Postcard marketing did not take off immediately in the United States. It took a while to develop because early postal regulations made it difficult to create attractive advertisements on postcards. Happily, nearly all of the obstacles to cost-efficient postcard marketing have been overcome. Some of the hindrances to postcard marketing included:

The expense of quality color printing

Could only print the message on one side of the postcard (the side with the picture or illustration)

An undivided back for addressing only

Cost the same as mailing a letter

Required a long and prohibitive identification phrase on the back

Changes that encouraged postcard marketing

As countries in Europe changed the regulations and design of postcards, the United Stated gradually followed suit. And this is when postcard marketing began truly developing into the inexpensive and effective advertising medium that it is today. A divided back that allowed for a message as well as an address, and no longer requiring the identification phrase helped create more room for a sales message. And, the postal service decided that privately printed postcards could be sent for less postage, making them more cost efficient. And don’t forget about technological advances! The changes to the quality of paper used and the decrease in price for multi-colored postcards combined to make postcard marketing one of the most cost-efficient advertising methods available.

What postcard marketing offers businesses today

Today, postcard marketing has evolved into an efficient form of advertising that allows for inexpensive production and mailing. It is possible to create attractive postcards for very little (http://www.designsnprint.com offers them for as little as $170 for 5,000 postcards), including full color cards that grab attention. Postcards can be strategically included in both offline and online marketing campaigns to boost quality business leads and increase sales. High quality graphics, photos and lettering can be included in postcard marketing, and postcards offer other advantages as well:

Small size makes it easy to carry

Postcards are easy for recipients to pass along to family and friends

Convenient reminders of your business

Perfect for informing customers of your Web address, and encouraging them to visit your business
Web site for more information

Postcards look more friendly than more in-your-face advertisements

For the last century postcard marketing has become more cost-efficient. Now anyone can take advantage of one of the most effective advertising mediums around.

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Three Important Tips That You Need to Know About Postcard Marketing Designs

May 24 2023 Published by admin under Uncategorized

Do you use postcard marketing to help you build traffic to your business? If you don’t, then you really need to because it is a very effective method of marketing. In order to get the response that you want from your customers, you need to know some important tips about your postcard marketing design.

Postcard marketing design is vital to the success of postcard marketing for your business. Here are some important tips that you must know before you use this marketing method.

One: It is vital that you focus on your mailing list for these postcards. You have to make sure that the postcards are going to your customers that will be interested in what you are offering. Plus, people that have buy from you on a regular basis.

Two: You want to be your customer’s friend. Make your postcard marketing design look like it is a message from their friend, instead of a business. This will help you get a higher response.

Three: Get rid of the sales pitch completely. You don’t want to try and sell them something directly from the postcard. Instead you want to use them to help you get sales inquiries. Tell them your number one benefit that you are offering at the beginning of your postcard. Then tell them how to get more information.

These are just a few of the tips that you need to know about postcard marketing design. You want to take the time to learn all you can about this so that you can be successful when you use postcard marketing to build traffic to your business. Using this method is definitely effective for any business if you learn how to do it right

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Postcard Marketing: Is Yours “Just Right” or “Not Quite?”

May 22 2023 Published by admin under Uncategorized

I was thinking about postcard marketing today because of two pieces of direct mail that I got. One of the them was just right. The other, well, didn’t quite make the cut. What was the difference?

Item 1 is an email I saw in my inbox this morning as I drank my coffee and perused my emails.

Subject: “Happy Birthday!” – but who was it from? I didn’t recognize the sender, but I was curious, so I opened the email, which was in plain text. “In a few days, there is a special birthday to celebrate in your household.”

So, naturally, my first thought was, “if they know my birthday isn’t for another two days, why did they send the email today?” In Germany (my location and that of the email’s origin), this is a borderline faux pas, because it’s considered bad luck to wish someone “happy birthday” before the day actually comes.

Then, “We would like to thank you with a €5 birthday gift certificate.” Well, that’s nice enough, but what exactly does this company sell?

I scoured the email and saw the company name, address, and telephone number, even their company registration number at the local court. The only thing missing was some sort of clue as to what you can buy from them. It wasn’t until I clicked the link that I remembered.

Unfortunately, it was an unhappy memory. I had tried to order urgently needed supplies for a new cat once, foolishly believing the ads on their page promising “next day delivery.” When I tried to call them during the business hours listed on their webpage, the phone rang and rang and rang, and no one every picked up. So, I emailed an order cancellation, and three days later they replied with a simple, “Your order has been canceled.”

Do you think I bothered with their €5 gift certificate?

Item 2 is a piece of direct mail that came the old fashioned way – postcard marketing.

I almost threw it away without opening it, but then something caught my eye – “Test Our Best – Premium Cat Food at a Try-It-Out Price,” then I saw “Free Test Package.” So, this company, which I had used once before and been satisfied with, remembered that I buy premium cat food.

Furthermore, they are offering me a “premium” gift that they can be fairly certain I actually want.

That is a piece of direct mail I acted on!

Here are some lessons Realtors can draw from this tale:

1. Before sending any communication to clients, make sure that it clearly expresses your brand – your promise to your customers. Example 1 made no promise at all. It was essentially unbranded. Amazingly, I actually get marketing emails fairly frequently from people, and I can’t remember who they are. Example 2 reminded me that I chose them because they promise premium cat food at a reasonable price.

2. Follow up on your promises every time. A client you annoyed the first time you can contact is very unlikely to bother dealing with you again.

3. Offer your clients something very specific that they really want. “Free test package of premium cat food” made me think, “oh yes, I want that!” because I have a cat and she eats expensive food – and this company knows that because they’ve already sold me some. A €5 gift certificate to a shop I couldn’t even remember led to a “huh? Who are they?” reaction.

4. Sometimes, little details can make a big impression. Do you send out communications that say “Dear friend”? Ouch! Do you puzzle your clients by sending them “happy birthday” emails several days before their birthdays?

Have you experienced any postcard marketing lately that prodded you to action? What was it that did the trick?

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Traffic Generation – Offline Marketing To Get More Web Visitors

May 22 2023 Published by admin under Uncategorized

Do you know what I like most about internet marketing? The fact that I can even get leads and customers to my website via offline marketing – that’s what I like. And it’s so easy! But you should know, I’ve dabbled in offline marketing before, and at first, I failed horribly.I used to work at Walmart at the time, and I poured virtually 90% of my entire paycheck every 2 weeks to fund my offline business. Would you like to know what I was doing to try and make money offline? Well, I was trying to sell products via direct mail. Nothing wrong with the strategy… the marketing plan that I had was just terrible.I bought VERY bad lists from disreputable brokers. I was being sold to and spoken to as if a used car salesman was trying to convince me to buy a lemon. And as each month passed by, I still didn’t make ANY money! Now I was at Walmart for a while, and while I was there, all I did was offline marketing. And the best result that I achieved was a phone call from a bakery inquiring about my consulting services. And that didn’t even pan out.But now that I have a successful website, and now that I do a lot of successful direct mail and offline marketing in general… I see where I went wrong. But I wasn’t off by too much. The thing is, when I discovered the internet, even though I didn’t know what I was doing, the concept just made sense.This was a new “venue” that I could use – because I was great with computers. So I understood it immediately. As years passed, my sales count started to grow and grow, and eventually, I grew it into the internet business that I have today. Targeted traffic is still the backbone of my business, and it’s something I have virtually automated really.Once I started seeing great results, I figured I’d revisit offline marketing and direct mail to try and increase my sales and profits. And guess what? This time, it WORKED! But I must admit, most of my offline marketing came from doing campaigns to my current customers. So obviously they would be the most ideal people to market to – because they already bought my products before – and they like them.If you’re going to do offline marketing to drive traffic to your website, you will need to know a few things. The first thing you need to know is that this is a great idea. The conversion rates will be higher, but… it may cost you a bit more than just regular email marketing.Next you have to understand the different kinds of ways that you can market your website offline. You can do direct mail, postcard marketing, newspaper advertising, classified advertising, purchasing ad space inside of magazines in your niche, advertorials, television advertising, and etc. There are a slew of options available to you.You should make it a point to test out offline marketing in your business today. It can only do nothing but good for you and your sales, just make sure you know what you’re doing when you begin. That’s the most important step when doing offline marketing.Good luck with your offline marketing efforts.

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Affiliate Marketing 101-5 – Benefits of Direct Linking

May 21 2023 Published by admin under Uncategorized

The simplest form of affiliate marketing is to drive traffic to your affiliate link, and every time someone buys through this link you get paid your affiliate commission. This form of affiliate marketing is also called “direct linking.”Being the simplest form of affiliate marketing makes it the first option for an affiliate as long as it works. Sometimes this option is not the best one and hence an affiliate marketer will consider building a buffer web page and drive the traffic to it.There are cases when you need to stick to the direct linking method, especially when you are just starting to test a market that had never been proven to be profitable. As long as the affiliate commission is high enough to cover the expenses of advertising, an affiliate can test a market by direct linking to different sales pages. This testing process can give you a lot of valuable data to use in further promotional activities in this “niche” if proven profitable. Even if your direct linking campaign is losing money, by gathering these data you can turn it into a profitable one.How to Benefit from Direct Linking in Affiliate Marketing:1. Through direct linking you can figure out the size of this market. The number of impressions and/or clicks that your ads get is a good indicator for how big this market is, especially if you are driving traffic from various sources.2. Testing two or more sales pages (or products) can also give you an idea of what this market requires in a sales page in order to take action.3. Testing different ad copies will also give you an idea of what words trigger more sales. This is extremely valuable when you build your own niche website.4. By tracking your results during the direct linking phase you know exactly what keywords trigger more sales. This is the most accurate keyword research tool ever.

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What Is Direct Response Marketing

May 19 2023 Published by admin under Uncategorized

Direct Response Marketing is a form of marketing that solicits a response on behalf of the consumer, and offers advertisers the benefit of measurable results.Direct Response Television In today’s marketplace the most prominent type of direct response marketing is the DRTV commercial. The wide distributive capacities that TV provides make this channel an ideal method for reaching a large volume of consumers, and initiating a response from them. The process is simple: the consumer views an advertisement that contains a phone number that he/she is interested in, and the consumer follows up to the commercial by dialing in.Direct Response Online The advent of the internet and the popularity of internet search have spawned a number of different marketing possibilities, many of which can be called Direct Response Marketing. Direct Response Online advertising is built around motivating the consumer to request the marketer to contact him/her directly–the same as Direct Response Television. The consumer sees an ad, fills out a form, and submits it directly to the marketer. Advertisers seek to funnel consumers toward these forms or “landing pages” by using a variety of methods, which can be divided into two primary categories: paid search, and organic search.”SEO” or Search Engine Optimization is practice that advertisers utilize in order to increase organic search rankings. By increasing organic rankings, advertisers gain more visibility, without having to spend on advertising.In regards to paid online search, most advertisers utilize 2 primary forms of internet advertising: pay-per-click advertising–offered by search engines like by yahoo, google, others–and “banner” ads. The websites that publish ads charge a fee based on two models, the more popular being cost-per-thousand (CPM) impressions; impressions being the number of times the ad is displayed in the users internet browser. The second way publishers monetize the use of banner ads is the cost-per-lead model (CPL). When using the CPL model, the advertiser only pays the publisher when the consumer clicks on a banner ad, goes to the subsequent landing page, and fills out a form. The word “lead” refers to consumer information–name, birthday, phone number, e-mail, physical address, etc.When contrasted to outdoor or print advertising, CPL is light years ahead in terms of providing tangible Return On Investment (ROI) information. The benefits of CPL are further emphasized by the fact that a large amount of risk is removed from the advertising process: advertisers pay for consumer information, not impressions.Some advertisers have taken to “incentivizing” leads, or enticing consumers to fill out a form by telling them they will receive a prize or a gift. Typically, consumers fill out the form in order to receive the gift, and not to receive information on a product; this decreases the quality of the lead, and makes the follow up process more difficult.Advertiser IncentiveDefinitionQuality rating (1-10)Sweepstakes entryGet entry into sweepstakes with submission1Free simpleGet free sample with submission2Free gift for free trialGet free gift with product trial (i.e. continuity club) with submission3Free couponGet coupon sent in mail or immediately with submission4Free trialGet free trial (i.e. magazine) with submission5Free quoteGet free quote (i.e. mortgage, auto) with submission6Free informationGet free information (i.e. tourism guide) with submission7Newsletter sign-upGet periodic newsletters with submission9As seen above, information and newsletter sign-up forms–both content-based incentives–make for the highest quality leads. Lead quality refers to likelihood that the lead will convert into a customer–the higher the likelihood, the better the lead is. By cutting out certain incentives–or all incentives–, marketers can improve lead quality, which makes the follow-up marketing process easier and less expensive. Since Direct Response Marketers follow up with consumers directly, it only makes sense for them to generate the highest quality leads: a lower quality lead results in wasted man-hours, and frustrated consumers.This is precisely why Direct Response Marketing is so well suited to attracting and retaining prospective students: when tasked with generating college applications, the burden of providing high quality leads, and a comprehensive follow-up process falls on the Direct Response Marketing agency.

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Internet Marketing Strategies

May 17 2023 Published by admin under Uncategorized

If a business is to stand a chance of reaching and maintaining leading visibility on the World Wide Web today, internet marketing strategies are necessary. These strategies are focused to small businesses and every business tying to gain the right revelation on the web. These strategies are extremely authoritative for everyone who is looking for how to make money online from small or home business. Even though it is hard to come up with these strategies, it is also tough to make money online.Internet marketing strategies are low cost, massive potential payoffs and huge risk. These strategies are just a few ways consulting can assist people in marketing their business, such as video development, video marketing, video distribution, email marketing, direct mail marketing, mobile marketing, mobile websites, article marketing, press releases, social media marketing, website set-up, blogs, and iPhone business applications. The backbone of viral marketing content has been the short video. Since the raise of online video and YouTube, that backbone has grown even stronger. Video marketing is extremely low-cost because people can buy a sufficient digital camera with a low price. In internet, there are photo groups for every location and interest imaginable, web forums for everything, and Facebook for almost every online presence. Internet marketers should invest in community marketing while the cost is low.Internet marketing strategies are designed to attract a potential customer’s attention while they are browsing online and draw them to the seller’s website. Other plans begin contact with potential customers who have expressed some kind of interest in the type of product or service offered. These strategies driving traffic to their website and their customer numbers keep growing. One advantages of online marketing is many methods are measurable. Advertisers can track click-troughs, sales and responses more easily than before.Internet marketing strategies includes an extensive audit of your website’s performance across a scope of indicators, a detailed assessment of the online behavior of your target viewers and an in detail competitor analysis. Combined with existing understanding of global ecommerce systems and local markets, this makes us better placed than any web development or traditional marketing firm to help us reach the most large-scale sales goals. Online marketing is easily evaluated, and results are promptly demonstrated in the form of direct investment revenue. Internet marketing is the globe’s most exciting new approach to business growth and development.Internet marketing strategies are spam free at internet and the designs for the newsletter template are available. Search engine optimization increases the amount of viewers to website and provides a statistics. These strategies are cheaper than tradition marketing methods and advertising. Internet marketing allows us to track everything which related to our business, we can test different variables and settle on the approach that works best.

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Powerful PR Lessons from Successful Direct Marketing Techniques

May 16 2023 Published by admin under Uncategorized

Direct marketing–including catalogs and Internet sales–is a $1.85 trillion industry in the U.S. that accounts for 7 percent of total U.S. sales, according to the Direct Marketing Association. Direct marketers make their money by understanding exactly what customers want and giving it to them. Here are five key public relations lessons to learn from direct marketing:Target your messageSuccessful direct marketing is targeted. It gets the right offer in the right format to the right people who have an interest in or a need for a manufacturer’s product. Direct marketers spend millions of dollars creating and refining mailing lists and subscriber profiles to find just the right consumers to buy their product.Direct marketers don’t try to be everything to everybody. They use their budget wisely to reach only the people who are their best prospects and reach them frequently enough to encourage new sales and spur repeat sales.How targeted is your message? Do you write your brochures, advertisements and radio commercials with your typical customer in mind? Is your message telling them how they can solve their problems, achieve their dreams, or meet their needs? Direct marketers know that customer benefits outsell product features. Targeting your message to your most likely buyers will make the best use of your budget and yield the most sales.Test your messageDirect marketers base their ad copy, list purchase, media buys and graphic design on research and industry information. Testing is a basic part of successful direct marketing. Direct marketers will take two versions of an ad–one with slightly different copy from the other–or two different lists, or two different regional versions of the same magazine–and run their campaign tests. All the research in the world can’t substitute for testing. Research gives you a theoretical answer. Testing validates your theories in the real world.Many business owners give up on marketing if their first ads don’t send customers flooding into their stores. Or they abandon advertising in a magazine if one ad doesn’t make the phone ring. Direct marketers know that it is often the message–not the medium–that needs to be adjusted to speak more persuasively to the customer. Don’t be too hasty to give up on a whole type of advertising because one effort did not bring a crowd. Change your ad, re-write your mailing piece, adjust your list and try again. When the right message reaches a receptive potential customer, sales happen.Change your definition of successDirect marketers are patient. They understand that testing is essential to capture sales. But they also have a realistic idea of success. Depending on the size of the campaign, the type of product and the break-even cost, some direct marketers consider a response of 1 – 5 percent to be very successful. They know that large percentages aren’t realistic.A campaign’s success also depends on its purpose. Some offers are made just to generate leads in order to build a better mailing list for the next offer. Those campaigns are focused on screening out non-buyers, not necessarily on selling product. Getting 1,000 names of people who are interested out of a mailing of 10,000 people on a list might be very successful under those conditions.Make sure you have defined success in a way that is realistic and based on solid criteria.Tailor your offerDirect marketers know that the magic is in the way the product is offered. Are you selling closet shelving–or an organization system? Is your product an air cleaner–or a way to reduce indoor air pollution?Even the way the price is stated makes a difference. If you’re having a sale, is the price half off, fifty-percent reduced or two for one? Direct marketers know that different ways to say the same thing get different responses. Make sure that your offers are tailored to what encourages your customers to take action.Know your customerThe most important lesson is to understand your customer. Find out what the customer is really purchasing when he buys your product. Direct marketing success happens when in-depth customer knowledge is used to tailor an offer, create a targeted, customer-oriented message that is tweaked and perfected through testing, and that produces profitable results.Even if your business doesn’t currently use direct marketing, you can apply its wisdom to your public relations process to increase your business success.

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